About Brass Finch

Nicole Weiss is the founder of Brass Finch and an executive marketer with over 20 years leading growth across apps, retail, and omnichannel experiences.

She’s built organic and conversion programs that delivered over $175M in revenue at Audible, scaled Macy’s known user base by 500x, and launched industry-first innovations in App Store optimization, AI, AR, and mobile retail strategy.

What sets Nicole apart? She brings structure where it doesn’t exist—translating complexity into clear, actionable plans. Whether supporting a full team or stepping in as a fractional leader, she helps brands cut through chaos, align around the right priorities, and build systems that scale.

From lifecycle messaging to in-app onboarding, tech selection to testing frameworks, Nicole turns strategy into performance—and assumptions into proof.

She founded Brass Finch to help brands grow with more clarity, more confidence, and less guesswork.